The nine-week challenge blends retail QR codes, social dares and real-world cash prizes across four countries.

Dr. Squatch and IShowSpeed launch a $1 million competition designed around how the creator and his audience already interact across social media, retail and real life.

Smell Like a Million Bucks: Dr. Squatch and IShowSpeed Are Giving Away a Total of $1 Million - and All You Have to Do Is Find It