IShowSpeed has cemented himself as one of the internet’s most valuable marketing players.

The streamer, whose real name is Darren Watkins Jr., has amassed more than 150 million followers by turning globe-spanning travel livestreams into must-watch events.

In April, Expedia became the first brand to integrate directly into the travel phenomenon, signing a yearlong partnership that began with a 12-hour livestream across four Caribbean islands.