Spray it ain't so: Axe is reviving classic fragrances and winking at the marketing that made it famous.
Axe is betting Gen Z is ready for a whiff of Y2K
By Lara O'Reilly
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Author of the CMO Insider newsletter
Snif is launching Notewrks at Ulta Beauty, targeting Gen-Z and Gen-Alpha fragrance shoppers with $74 masstige colognes.
Düsseldorf (dpa) - „Dark Chocolate“, „Coconut und Vanilla“, „Cinnamon Vanilla“ oder ganz neu „Marshmallow Smoke“: Was sich wie…
Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.
Teen boys have become an increasingly important consumer demographic over the past few years thanks to their insatiable appetite…
The new collection upgrades the iconic Gap scents to eau de parfums, offering a more concentrated, longer-lasting fragrance than…
Economic anxiety is pushing Gen Z toward familiar mid-2010s aesthetics, a shift that could translate into renewed demand for…
