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Connected customer insights continue to be the foundation for curated experiences and growth — in every channel.
by Sean Muzzy, global president, Acxiom August 31 2026
For years, marketers have worked to improve omnichannel performance — one channel at a time. But customers don’t experience a brand that way. They move between streaming, social, search, commerce, email, apps and stores, often without recognizing the organizational lines behind each interaction.
