Beyond Satisfaction: How Brands Can Unlock Hidden Value in Their Martech Stack
Acxiom research shows Adobe CX Enterprise investments deliver results; connected data, strategic roadmaps, and expert partners will unlock next-level AI capabilities
Acxiom®, the connected data and technology foundation for the world’s leading brands, today announced the findings from new proprietary research examining the value realization of martech investments among senior leaders at large U.S. organizations currently using or planning to use Adobe CX Enterprise.
The study reveals an overwhelming 92% of these leaders say their existing martech is meeting or exceeding their expectations, and this figure rises to 95% for those already using Adobe CX Enterprise solutions.
The study also highlights a significant opportunity for organizations to expand how they leverage existing martech investments at a time when brands are accelerating investment in AI-driven marketing and customer experience. As organizations look beyond foundational capabilities, the findings spotlight the growing importance of connected data, clearer strategic roadmaps, and expert partner support to unlock more advanced use cases that drive measurable business outcomes.
