DUBAI: Dubai-born beauty brand Huda Beauty, founded by US Iraqi beauty entrepreneur Huda Kattan, is turning up the glamour with its latest high-profile collaboration, joining forces with Grammy-winning rapper Cardi B on a new addition to its Easy Bake collection.
The partnership introduces Ultra Snatched, a lilac-tinted setting powder.
The collaboration was unveiled through a theatrical social media campaign starring Huda Kattan and Cardi B. In the video, the two stars meet before the storyline takes a playful, “Freaky Friday”-inspired turn, with the pair trading identities.
The tongue-in-cheek campaign even gives the Huda Beauty branding a temporary makeover, replacing the familiar name with “Cardi Beauty” and putting the rapper front and center. The video concludes by teasing the new Ultra Snatched powder, giving fans an early glimpse of the product ahead of its official release on Sept. 10.
At the heart of the collaboration is a two-shade powder duo. The complementary tones can be used individually or blended together, allowing users to customize their finish. The pink and lilac hues are intended to brighten the complexion while helping create a more defined, polished appearance.
