DUBAI: Dubai-born beauty brand Huda Beauty, founded by US Iraqi beauty entrepreneur Huda Kattan, is turning up the glamour with its latest high-profile collaboration, joining forces with Grammy-winning rapper Cardi B on a new addition to its Easy Bake collection. The partnership introduces Ultra Snatched, a lilac-tinted setting powder. The collaboration was unveiled through a theatrical social media campaign starring Huda Kattan and Cardi B. In the video, the two stars meet before the storyline takes a playful, “Freaky Friday”-inspired turn, with the pair trading identities.

HUDA BEAUTY AND CARDI B TURN UP THE SNATCH WITH THE NEW ULTRA SNATCHED COLLECTION

DUBAI: Dubai-born beauty brand Huda Beauty, founded by US Iraqi beauty entrepreneur Huda Kattan, is turning up the glamour with its latest high-profile collaboration, joining…