Fara Homidi is diving into a new category.
Developed over four years and housed in an acid-yellow vessel, Pool Slick Lash Lacquer, $48, is the brand’s first mascara. Available now at farahomidi.com and sephora.com, the product is offered in two shades — Absolu (glossy black) and Cabana (walnut brown) — and boasts the barrier benefits of tubing mascara but with a sleek, damp-like finish.
The eponymous founder said she was inspired by the women who swam and sunbathed by the pool at her apartment complex when she was a kid. “I just remember when they would come out of the water, their eyelashes would be water-sheened and a little bit darker, and glistening and so beautiful, almost like they were wearing mascara without it being mascara,” she recalled.
Paloma Elsesser for Fara Homidi’s new Pool Slick Lash Lacquer, $48.
While the formula consists of plankton extract, pink pepper and pomegranate seed oil to stimulate the hair follicles, hydrate and darken the lashes, the star feature is the precision-curved wand. Made with solid brush fibers, the applicator combs and controls the placement of the product so the finish is clump-free. And like most other innovations in the brand’s assortment, the formula is buildable, designed to be layered from day to night.
