DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora
The premium at-home lash extension brand debuts its reusable, long-wear kits at Sephora, bringing salon-quality results within reach of everyday beauty shoppers
FlutterHabit, the brand that helped pioneer more accessible, wearable, and realistic lash extensions, announced today they are launching in Sephora as its first brick-and-mortar retailer. The debut brings FlutterHabit's DIY Lash Extensions to 500+ Sephora doors nationwide, in addition to Sephora.com, beginning July 20 online and July 24 in-store.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260720170234/en/
FlutterHabit has spent 7 years redefining the at-home lash extension experience and educating consumers about the category, building a loyal customer base along the way — with one pair of FlutterHabit lashes now sold every 10 seconds and 20M+ lashes sold to date. That groundwork is showing up well beyond the early beauty enthusiast. In 2025, FlutterHabit's Amazon and TikTok Shop presence grew 50% combined, a signal of the DIY category's rising momentum and demand from new consumers.
