Seoul Jewelry Week 2026 will run across Seoul from Sept. 1 to 15 with more than 100 local jewelry brands taking part. The city event includes storewide discounts, an AI-powered styling pop-up, a runway show tied to Seoul Fashion Week, industry seminars and exhibitions. It is organized through the Seoul Jewelry Support Center, which helps small and mid-sized brands with design, branding and market access.
A promotional poster for the "Seoul Jewelry Week 2026" / Courtesy of Seoul Metropolitan Government
More than 100 Seoul-based jewelry brands are taking part in "Seoul Jewelry Week 2026," a citywide promotional event running Sept. 1-15 that includes storewide discounts, a runway show, an AI-powered styling pop-up and industry seminars, the Seoul Metropolitan Government said.
Now in its 11th year, the event is organized through the Seoul Jewelry Support Center, a city-run platform based in Jongno District's Seosulla-gil area — a historic jewelry-making district — that helps small and mid-sized jewelry brands with design, branding and market access, the government said.
As part of the event, 80 Seoul-based jewelry brands are offering discounts and gifts with purchase at their stores and online shops through Sept. 15 under a joint promotion called "Ring Week in Seoul," with details available on the event's official website (jewelryweek.co.kr).
