Seoul Metropolitan Government said the Spring/Summer 2027 Seoul Fashion Week will run from Sept. 1 through Sept. 6, with major presentations at Dongdaemun Design Plaza and Lotte World Tower in Jamsil. The event will feature 31 brand runways and spatial presentations, plus a trade show with 100 domestic labels. Organizers are also mixing fashion with direct-to-consumer technology, K-pop and international buyers to broaden its reach.
Models showcase 2022 F/W collections at the Seoul Museum of Craft Art during Seoul Fashion Week at the Seoul Museum of Craft Art in Jongno District, Seoul, March 18, 2022. Korea Times file
From high-concept traditional tailoring to the star-studded spectacle of K-pop, Seoul is preparing to transform its iconic urban landmarks into a sweeping stage for global style.
The Seoul Metropolitan Government said Thursday that the Spring/Summer 2027 Seoul Fashion Week will run from Sept. 1 through Sept. 6, anchoring its major presentations at Dongdaemun Design Plaza (DDP) and Lotte World Tower in Jamsil, while expanding across the capital.
Featuring 31 brand runways and spatial presentations alongside a high-stakes trade show boasting 100 domestic labels, the event marks a strategic evolution. Rather than restricting couture to exclusive industry insiders, municipal organizers are intentionally fusing commercial fashion, direct-to-consumer technology and international pop culture to broaden the event's public reach.
