Aug 31, 2026 – 5.00pmWhen Nicole Eckels moved to Sydney in 2005, one of the first things she did was go to David Jones to shop for something to make her new apartment smell “amazing”.On the lookout for a fragrant candle to scent her home, what she found was a gap in the market.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Iona RennieProducerIona Rennie is a producer at The Australian Financial Review.Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty.Fetching latest articles