By Michael Bürgi • August 31, 2026 •
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Anyone in the marketing or agency world knows Linda Boff. The longtime CMO for GE in its heyday, Boff is somewhat of a marketing guru, having worked with multiple agencies over her years.
Today she’s the CEO of independent marketing services group Said Differently, which is private-equity owned and operates a bit differently than your usual agency. For one, it’s fully remote and runs on only about 25 full-time staffers, with a network of about 2,000 people available on a freelance basis for whatever it is the client needs. Most of the work is project-based, and Boff proudly declared no client — which includes UNICEF, designer Marc Jacobs, Honeywell and Brookfield, and a roster of some 25 B2C and B2B clients — has never not returned for a second project.
Boff believes in creative tension that’s not “acerbic,” as she put it, and ran her marketing at GE with a variety of agencies to come up with the solutions that worked best for that industrial giant’s needs.
