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In a sweeping sit-down, the marketing icon traces her journey from college radio host to managing an eight-agency roster at GE, doubling revenue as CEO of Said Differently and teasing season two of her Forbes podcast.
by Cecilia Garzella August 12 2026
Campaign recently sat down in New York with Linda Boff — former longtime CMO of General Electric, now president of the Forbes CMO Network and CEO of Said Differently, an unconventional agency founded in 2020 by AKQA veterans — to talk about the evolving pressures and possibilities facing today’s marketing leaders.
Boff reflects on two decades at GE, from steering a 130‑year‑old brand through multiple CEO transitions and a three‑way split, to uniting marketing and comms under a single remit and fighting for the creative bravery behind work like “What’s the Matter with Owen?” and the 2017 public art takeover at Grand Central Terminal.
