CMO Insider
Julia Hood
2026-06-24T06:55:12.393Z
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BCG's Mark Abraham
Mark Abraham, BCG's global leader of marketing and sales, sat down for a video interview with CMO Insider.. Abraham spoke about how
195 words~1 min read
Mark Abraham, BCG's global leader of marketing and sales, sat down for a video interview with CMO Insider.. Abraham spoke about how
CMO Insider
Julia Hood
2026-06-24T06:55:12.393Z
Description
Angle down icon
In this episode of CMO Insider, Lara O'Reilly speaks with Raja Rajamannar about the art of marketing and much more.
Erika Serow of Bain said that companies are thinking more strategically about how AI and technology help them meet business goals.
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and…
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and…
Successful CMOs need to be entrepreneurial and comfortable with ambiguity, said Mark Singer of Deloitte Digital.
Jim Squires, Reddit's CFO, told Business Insider how AI-generated content can erode trust and how CMOs need to drive business…
