Trust in generative AI has dropped below 40%, yet consumers continue to rely on its product recommendations, as highlighted by research shared on The McKinsey Podcast.
Consumers increasingly rely on AI for product research despite distrusting it
Aug 30, 2026
01:09 pm
What's the storyDespite the widespread use of generative artificial intelligence (AI) and digital platforms for product research, consumers remain skeptical about their recommendations.
A recent McKinsey study revealed that trust in generative AI has plummeted below 40%.
Trust levels for generative AI drops below 40%, yet consumers rely on AI product advice: McKinsey
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