Trust in generative AI has dropped below 40%, yet consumers continue to rely on its product recommendations, as highlighted by research shared on The McKinsey Podcast.

Consumers are increasingly using generative AI and digital platforms to research products despite low trust in their recommendations, with trust in generative AI falling below…

Trust in generative AI has dropped below 40%, yet consumers continue to rely on its product recommendations, as highlighted by research shared on The McKinsey Podcast.