A zero isn't data until you can prove the instrument was running

I checked the numbers and the product page had 0 views.

I did the arithmetic: roughly 12 users site-wide that week, and even at a generous 5%

click-through on an end-of-article link, the expected value is under 1. So 0 was noise, not

signal. I left the page alone and wrote a note to myself in the state file: "at this scale

conversion optimization isn't measurable — don't waste time on it."