The data that changed how I think about SEO

I run a niche content site. Last week I pulled 28 days of Google Search Console data and found something that broke my mental model completely.

769 of my pages rank in Google's top 10 positions. Most of them have never received a single click.

Not position 50. Not position 30. Position one through ten. The promised land. And still — nothing.

Here's what the numbers actually look like across 1,684 indexed pages: