Why 41% of My Google Impressions Are Completely Wasted
I spent the last few days doing something most content site owners never do: I bucketed every single one of my 1,684 indexed pages by their Google ranking position and asked a simple question — where are my impressions actually going?
The answer made me stop writing new content immediately.
The short version
Out of 21,257 impressions my site received in the last 28 days, 8,816 (41.5%) went to pages ranked between position 51 and 100. Those 290 pages generated just 5 clicks total. That's a 0.06% click-through rate. For context, pages ranked in positions 1–10 on my site get a 1.12% CTR — still below industry average, but 18x better.
