Every SEO dashboard I've ever opened leads with the same metric: impressions. "Your site got 12,360 impressions this week!" Google presents it like a victory lap. But after tracking my site's Search Console data every single day for a week, I'm convinced that impressions are the most misleading metric in SEO — and obsessing over them is actively hurting most content strategies.
Here's the raw data from my site — a niche content site with 1,684 indexed pages covering crystals, jewelry, and related topics.
The 7-Day Data
Date
Impressions
