Ten weeks ago I launched a niche reference site on a fresh .in domain. No backlinks, no budget, no audience. Just a Next.js static export sitting on Cloudflare Pages.

I expected the usual story: Google ignores you for months while you claw your way out of the sandbox.

Instead I got a result I haven't seen written up anywhere — Bing started ranking me within days, and ten weeks in, it's sending me 2.6× more clicks than Google. Not 2.6% more. Two-point-six times.

Here's the data, the architecture, and the three lessons that surprised me.

What I built