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The company is starting with 50 brands on free and lower-cost tiers, with a self-serve ad manager set to launch Sept. 4
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OpenAI began showing ads on ChatGPT in India on Thursday, targeting users on its free tier and its 399 rupee ($4) per month Go plan as the company works to build out its revenue base ahead of a planned 2027 IPO.
The company said it is launching with 50 brands and has partnered with agencies WPP and Omnicom for the rollout, according to TechCrunch. A self-serve ad manager is set to open on Sept. 4, allowing marketers to run their own campaigns with a daily minimum budget of ₹725 ($7.60), the company said. OpenAI told CNBC that ads would carry clear labels, appear beneath responses rather than alongside them, and remain visually distinct from content, and that "answer independence is non-negotiable."
