OpenAI has launched ChatGPT Ads in India for logged-in adults on Free and Go tiers, with more than 50 brands set to advertise and self-serve access opening on September 4.
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Dado Ruvic
OpenAI will roll out ChatGPT Ads in India to logged-in adults using the Free and Go tiers ahead of its public listing later this year. The launch will be carried out in partnership with WPP and Omnicom media agencies.The launch will be followed by self-serve access to the ChatGPT Ads Manager in India on September 4, enabling big and small businesses to sign up and grow their businesses with daily budgets starting as low as ₹725.“India is one of the most dynamic markets in the world for how people use ChatGPT to learn, build, and discover. Our weekly active users have doubled year-on-year, with many of them going beyond simple searches and changing how they make decisions. They ask questions, explore options, and weigh tradeoffs through conversation. With ChatGPT Ads, businesses of every size can introduce themselves at relevant, high-context moments when decisions are beginning to take shape,” said Dave Dugan, Vice President and Head of Global Ads Solutions, OpenAI. To Dugan’s point, India is one of ChatGPT’s largest and most active markets.Ads to appear below relevant ChatGPT responsesThe new feature will place ads below a ChatGPT response when a relevant sponsored product or service is available. While stating a clear demarcation between the ad and the AI response, OpenAI said that ads will not be shown on accounts of users who identify as, or are predicted to be, under 18 years old. Further, ads will not be flashed alongside sensitive or regulated topics such as mental health and politics, and will comply with routine advertising policies. Premium versions of ChatGPT, such as Plus, Pro, Business, Enterprise, and Education, will remain ad-free.Advertisers to receive aggregate campaign dataHowever, advertisers will receive aggregate campaign performance information, such as impressions and clicks, rather than access to individual conversations. Meanwhile, the partner agencies connect over 50 brands intending to go live with their advertisements on ChatGPT in the country this week. OpenAI will work with other agencies within the non-exclusive model.Regarding the ad integration approach, the AI company said ads will not influence ChatGPT’s answers and that users can dismiss ads, provide feedback, understand why an ad was shown, manage personalisation, and clear the data used for advertising.Published on August 27, 2026
