Soccer Football - Carabao Cup - Second Round - Chelsea v Luton Town - Stamford Bridge, London, Britain - August 27, 2026 Chelsea's Danny Welbeck celebrates scoring their first goal Action Images via Reuters/Peter Cziborra
28 Aug 2026 08:32PM
Aug 28 : Chelsea announced a partnership with internet financial platform company Circle Internet Group on Friday, with the company becoming the Premier League club’s official front-of-shirt partner this season and its USDC stablecoin featuring on the shirts.• Chelsea said Circle and USDC brands will appear on the front of the men's, women's and academy shirts.• The branding will feature on Chelsea's shirts for first time when they host Brighton & Hove Albion on Sunday.• Chelsea have not had a front-of-shirt sponsor for the full season for three years now.
• Infinite Athlete was a sponsor who came on board only in September in the 2023-24 campaign, penning a deal for one season.• DAMAC Properties was signed as a sponsor only at the end of the 2024-25 campaign.• Last season, Artificial Intelligence firm IFS was announced as front-of-shirt sponsor only in February until the end of the campaign.
Source: Reuters
