As Globacom marks 23 years of operations in Nigeria, the telecommunications company is looking beyond the milestone to how it can continue delivering more value to its subscribers. Its new “Never Settle For Less” philosophy captures that direction, building on the company’s long-standing emphasis on innovation and translating it into new products and digital solutions designed around everyday customer needs, from calls and data to customer service. Chiemelie Ezeobi writes

Twenty-three years after it disrupted Nigeria’s telecommunications landscape, Globacom has become part of the country’s everyday story of connectivity, innovation and enterprise.

From taking mobile communication beyond the preserve of a few to driving competition, expanding access and repeatedly introducing products and services that have changed how Nigerians communicate and do business, the company’s journey has been marked by a willingness to challenge the conventional.

Now, as it marks its 23rd milestone, Globacom is turning that same spirit towards delivering even more value to its subscribers through the “Never Settle for Less” campaign.

“Never Settle for Less” Campaign