Globacom is repositioning its consumer strategy around Artificial Intelligence (AI), richer data rewards and digital self-service tools as the Nigerian telecommunications company enters its 24th year of operations.
The company unveiled its new “Never Settle for Less” campaign in Lagos, using its 23rd anniversary to introduce a series of products aimed at giving subscribers more data, voice benefits and digital services.
The campaign is positioned as a call for Nigerians to pursue better opportunities, but the product rollout also points to a broader shift in how Glo is seeking to compete for customers in an increasingly data-driven telecom market.
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Among the new and revamped offerings are an enhanced Welcome Bonus, Talkmasta Reloaded, Magic Data Bundles and an upgraded Glo Café self-service application.
