As artificial intelligence continues to transform how brands create, connect, and compete, the Philippine Association of National Advertisers (PANA) and Certified Digital Marketer (CDM) will bring together more than 200 brand leaders, marketing decision-makers, and industry innovators for Brand Masters Collab 2026 on September 9, 2026, at Makati Diamond Residences.

Carrying the theme “Human Edge: Brand Building in the Age of AI,” the one-day leadership forum will examine a critical question facing marketers today: As AI becomes increasingly capable, what remains uniquely human—and how can brands turn that human advantage into lasting value?

The program brings together an impressive mix of regional and local thought leaders who are actively shaping the future of marketing, technology, creativity, and brand building. The speaker lineup includes Rika Sharma of Kantar, Jess Tang of Mavic AI Singapore, Melissa Daniels of TBWA Singapore, Jerry Hizon of Dentsu Creative, Lester Estrada of P&G, Francis Dy of GCash, Itamar Gero of TrueLogic, Gian dela Rama of Sprout Solutions, and Lizelle Maralag of GMA. Leading the conversations as master moderators are Jon Jon San Agustin of SM Supermalls and Ina Pineda of PLDT.