Omdia: Global TV Shipments Grow 3.6% in 2Q26 as Market Headwinds Intensify
Global TV shipments grew 3.6% year-on-year (YoY) to 48.8 million units in 2Q26, supported by demand around the FIFA World Cup and Amazon Prime day timing, despite increasingly challenging market conditions, according to the latest research from Omdia. Persistent consumer inflation and tightening memory supply are increasing cost pressures across the industry, although these factors had a limited impact on TV shipment growth during the quarter.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260827594897/en/ Regional TV shipments and year-on-year growth, 2Q26
Western Europe and North America support global TV shipment growth
China remains the largest drag on global TV shipment growth, with shipments falling 15.1% YoY following the ending of local stimulus programs. In contrast, major developed markets performed strongly during the quarter. Western Europe recorded 9.5% growth, while North America, home to two of the three World Cup host countries, grew 4.7%.
