Omdia: TV Shipments Increase 6% in 1Q26 as 2026 World Cup Inventory Build-Up Begins
Global TV shipments increased 6% year-on-year (YoY) to 50.3 million units in 1Q26, as retailers increased inventory ahead of the upcoming 2026 World Cup, according to data from Omdia’s latest TV Sets (Emerging Technologies) Market Tracker: History – 1Q26. All regions grew YoY except for Mainland China, which continues to face weak local demand following domestic stimulus measures in 2025.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260603941624/en/ Regional TV shipments and year-on-year growth, 1Q26
Developing economies and North America propel global growth
The two fastest growing regions in the first quarter of 2026 were both considered developing economies, with Asia & Oceania (up 13%) and Latin America (up 12%) benefitting from Chinese vendors redirecting additional shipments into these regions as their domestic market remained weak.
