Omdia: Global Smartphone Shipments Fell 6% in 2Q26 as Supply-side Pressures Reshape the Market

Omdia: Global Smartphone Shipments Fell 6% in 2Q26 as Supply-side Pressures Reshape the Market

Global smartphone shipments fell 6% year on year (YoY) to 272.0 million units in 2Q 2026, according to Omdia. This follows the front-loaded demand seen in 1Q26 which gave way to the adjustment phase of the memory cost cycle. Persistently high memory prices disrupted supply, increased component costs and forced vendors to rethink pricing, product portfolios and channel strategies.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260730105707/en/ Worldwide smartphone shipments, 1Q23 to 2Q26

The result has been a sharply polarized market, with vendors' performance increasingly determined by their scale, supply chain resilience, pricing power and exposure to entry-level smartphones.

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