Hyundai Motor is expanding hybrid production and local sourcing in the United States to reduce tariff exposure. The company said at its 2026 CEO Investor Day that it aims to sell more than 10 hybrid models in North America by 2030 and have hybrids account for around half of regional sales. It also plans to raise local parts sourcing to 80 percent and produce the vehicles in Alabama and Georgia.
Hyundai Motor CEO Jose Munoz introduces the carmaker's hybrid vehicle sales strategy during the 2026 CEO Investor Day in Seoul, Wednesday. Yonhap
Hyundai Motor is expanding hybrid production and local sourcing in the United States, in a strategic shift to blunt the impact of tariffs.
The effort — unveiled at its 2026 CEO Investor Day on Wednesday — is centered on its plan to offer more than 10 hybrid models in North America by 2030, with a goal of making hybrids account for around half of its regional sales there.
The strategy goes beyond expanding its hybrid lineup. Hyundai said it will raise its North American local parts sourcing target to 80 percent in the same timeline, up from the previous target of 60 percent, as it seeks to build a more localized supply chain and reduce exposure to trade-related costs.
