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The South Korean automaker plans 10 hybrid models in North America and is targeting an operating profit margin above 9%
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Hyundai Motor unveiled an unprecedented product expansion on Wednesday, pledging over 100 vehicle introductions and updates worldwide through 2030 and lifting its operating profit margin goal to above 9% from a prior 8%-to-9% band.
The plan, presented at the company's 2026 CEO Investor Day in Seoul, centers heavily on the United States. Hyundai said it intends to introduce 58 models in North America by 2030, including 10 hybrid vehicles, with hybrids expected to account for half of its regional sales by that date. Hybrid sales across the broader U.S. market rose 19% in the first half of 2026, according to Reuters, while Hyundai's own hybrid sales climbed 71% in the second quarter. Cox Automotive found that about 56% of U.S. car buyers reported that rising gasoline prices increased their interest in purchasing a hybrid.
