Ask a Gen Z or Millennial traveller where they’re heading this year, and you might get very different answers.
New research has shown that the two generations travel dissimilarly, and it’s down in part to budget or social influence.
Youth travel specialist Adventure360 analysed more than 4,700 bookings made over the past year to see where the two generations are actually travelling.
Thailand tops the Gen Z list, while Australia takes the Millennial crown, with Cambodia, Laos and New Zealand emerging as Gen Z favourites and Japan, Greece and Iceland proving more popular with slightly older travellers.
To rank the most popular options, travellers were split into Gen Z and Millennials, and each country was measured on the share of bookings. In the end, percentages showed how many of every 100 bookings in each age group included a visit to a particular country.
