Holidays used to be about making memories. But for younger generations they seem to be about making their peers jealous – whatever the cost.
Nearly three quarters of Gen Z and millennials admit that capturing social media content is the most important factor in planning a trip, which they will go on even if they cannot afford it.
On average Gen Z go over budget on holiday by £2,200, but that would appear to be the price to pay if you think documenting every aspect of your lives is a generational expectation – as 90 per cent do.
Almost six in ten admit to going into the red to pay for a trip. And seven in ten say they feel obliged to go on holidays they can't afford.
'Cocktail at golden hour' is the top post, according to younger Britons (30 per cent), followed by 'the airport tipple' (27 per cent) and 'the holiday dinner table' (23 per cent).
