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Jon Morgan, co-founder of business consulting firm, Venture Smarter, was mentoring a Gen Z entrepreneur when he noticed something strange about her life and the one she portrayed online.
His 23-year-old mentee had spent 1½ years crafting a luxury travel persona — one that suggested she was living a $500,000-a-year lifestyle, he said. In reality, her annual expenditure was closer to $12,000, he said.
“She would book $200 day passes at exclusive beach clubs in Miami [and] take 400 photos in six hours,” Morgan told CNBC Travel.
