Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic | AdExchanger

Thursday, August 27th, 2026 – 12:03 am

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Clocking Out

Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years?

Reuters caps off its years-long series on Meta’s AI investments and employee layoffs with a deep dive into Project OT (for “Organizational Transformation”). That’s the internal shorthand for Meta’s plan to greatly reduce headcount while offloading services to agentic tech. (The initiative follows Meta’s last major overhaul-gone-bust, when it went all in on the metaverse.)