Chinese confectionery giant Amos Food is seeking a listing in Hong Kong, as the firm looks to capitalise on the viral popularity of its sweets brands by ramping up investment in its overseas operations.Shenzhen-based Amos – known for its Peelerz peelable gummies and TastySounds music lollipops – has seen its sales soar over the past few years, especially in North America, where its sweets have become a sensation on the TikTok short video platform.The firm’s listing application, submitted to the Hong Kong stock exchange in April, remains under regulatory review, with the company yet to publish a post-hearing information pack or receive approval to launch the offering.“It is the latest case in which Hong Kong plays a key fundraising role in Chinese firms’ going-global drive,” said Ivy Chu Dang, an assistant professor of marketing at the University of Hong Kong Business School.“Hong Kong’s international capital market can help Amos reach a broader pool of global investors, particularly those familiar with cross-border consumer businesses and overseas growth strategies,” she added.“A successful listing could strengthen the company’s financing capacity and corporate-governance transparency, supporting its expansion in markets such as the United States while improving its distribution network and brand building.”Amos posted revenue of 2.78 billion yuan (US$410 million) in 2025, up 77 per cent from a year earlier, according to its listing application. Net profit more than tripled to 600 million yuan, from 198 million yuan in 2024 and 137 million yuan in 2023.