Wang Ning tells CCTV that overseas sales are likely to surpass those in China this year, with strong growth in North America
A new wave of Chinese consumer companies, led by toymaker Pop Mart, is seeking a greater global presence, reflecting China’s strategic pivot towards exporting its brands, and not just products.
“We originally hoped to become China’s Disney; now we hope to become the world’s Pop Mart,” the company’s founder and CEO, Wang Ning, said in an interview with state broadcaster China Central Television on Thursday.
“We use China’s manufacturing industry and market to incubate artists from all over the world, and bring their creations back out to the world.”
Pop Mart, a retailer with an intellectual property-focused business model, has seen its international revenue soar with the explosive global popularity of its Labubu dolls.
