e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

With eyes.lips.fairgrounds., e.l.f. is meeting its community where they are at this end-of-summer tradition

e.l.f. Brands, comprised of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), will make its state fair debut with an activation at the Minnesota State Fair. As the only official beauty brand sponsor, e.l.f. is meeting its community where they are connecting with the nearly 2 million attendees through the traditions every eye, lip and face loves: food, fun and product gifting.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260825083234/en/ As the only official beauty brand sponsor, e.l.f. is meeting its community where they are with an activation at the Minnesota State Fair.

State fairs are community-centric extravaganzas that celebrate shared experiences. A big draw for the Minnesota State Fair, just named the nation’s best*, is the food. e.l.f. knows a thing or two – or actually three, in this case – about food, recently launching its three-pickle inspired Glow Reviver Melting Lip Balm collection: The Real Dill, e.l.f. von Dill and Spicy Lil’ Dill.