Call it a meeting of two beauty minds in one bottle.
A first-of-its-kind collaboration, E.l.f. Cosmetics and Bubble are teaming up to launch a limited-edition hybrid holy grails collection, featuring three products: Drop N’ Dunk, Glow Talk and Camo Slide. Available exclusively at Target starting Thursday, the products marry one hero innovation from each brand. Drop N’ Dunk fuses E.l.f.’s Bronzing Drops and Bubble’s Slam Dunk Hydrating Cream Moisturizer; Glow Talk blends E.l.f.’s Glow Reviver Lip Balm and Bubble’s Talk Back Lip Serum, and Camo Slide combines E.l.f.’s Camo Liquid Blush and Bubble’s Water Slide Hyaluronic Acid Serum. Prices range from $10 to $18.
The E.l.f. Cosmetics x Bubble limited-edition collection.
According to Shai Eisenman, founder and chief executive officer of Bubble, the pairings were informed by long-standing consumer requests. Take Drop N’ Dunk. “One of the most requested products by Bubble since 2022 is to create bronzing drops, and specifically to create the combination with Slam Dunk. So, we found this component that was never done before, and created this dual chamber that has Slam Dunk in one side and the E.l.f. bronzing drop on the other, and you mix it together in the middle,” she explained.
