This week, I checked in on the wave of revamped and relaunched hero products from heritage beauty brands. Additionally, Saltair gets new ownership, and Victoria Beckham’s 15-year-old daughter is rumored to be launching a beauty brand. In a saturated beauty market, legacy brands are looking to hero products to save the day
On Friday, Nars launched a New York City pop-up centered around National Orgasm Day to celebrate — what else — its famed Orgasm blush. The Manhattan pop-up offered product giveaways centered around the slogan “Remember your first with Nars.”
Most beauty consumers don’t need to be told what Nars Orgasm is. The shimmery, peachy-pink blush has been a staple in the makeup aisle since its original launch in 1999 and has been adapted from its original powder formula to everything from lip balms and nail polish to, most recently, an on-trend liquid blush. But Nars would still like to give its consumers a gentle reminder to revisit the shade.
“We definitely are pushing into that nostalgia,” said Jennifer Jackson, deputy general manager of global marketing for Nars. “It’s a reminder of, ‘Oh yeah, I loved that one. Let me try that again,’ or ‘I already have it in my makeup bag.’ But then that’s where we also really make sure that we have that innovation, because maybe somebody loved Orgasm, but they just wear liquid blush now.”
