e.l.f. Celebrates Fandom During the Summer of Soccer at the 2026 NWSL Challenge Cup
e.l.f. shows up at the most immersive global soccer fan experience in New York: House of GOAL
e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), today announced the kickoff to the 2026 summer of soccer, cementing the brands’ position at the intersection of sport, culture and community. From presenting the 2026 NWSL Challenge Cup to House of GOAL, the most immersive global fan experience in New York during the men’s global soccer tournament, e.l.f. is showing up where the community lives, on the field, in the crowd and in the moments that turn fans into believers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260624888086/en/ e.l.f. announced the kickoff to the 2026 summer of soccer, cementing the brands’ position at the intersection of sport, culture and community.
e.l.f., which stands for every eye, lip and face, believes that the future of soccer belongs to Empowered.Legendary.Females. As a partner of the NWSL, e.l.f. is expanding visibility for women’s soccer, elevating the players shaping its future and opening pathways for the next generation. In the past, women’s soccer was underserved and overlooked by brands, by the media and by culture at large. Today, fandom is stronger than ever and the momentum around women’s soccer is building:
