This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.
YouTube Shorts may be the most enigmatic media channel for ad agencies today.
Case in point: Which team(s) within an agency should be primarily responsible for buying YouTube Shorts ads? Here are your choices:
A) The video team.
B) The search team.
