India’s luxury-car market is attracting a younger generation of buyers, with tech professionals and startup founders emerging as an important customer group, according to BMW Group India President and CEO Hardeep Singh Brar. Speaking to ET Online at the launch of the BMW X1 Long Wheelbase, Brar discussed what sets BMW apart from its German rivals, the impact of growing competition and his preference for petrol cars. He also spoke about BMW’s E25-compliant vehicles and the company’s readiness for higher ethanol-blended fuel. Show more Show less
BMW India CEO on younger luxury-car buyers, petrol cars and rising competition
India’s luxury-car market is attracting a younger generation of buyers, with tech professionals and startup founders emerging as an important customer group, according to BMW Group India President and CEO Hardeep Singh Brar. Speaking to ET Online at the launch of the BMW X1 Long Wheelbase, Brar discussed what sets BMW apart from its German rivals, the impact of growing competition and his preference for petrol cars. He also spoke about BMW’s E25-compliant vehicles and the company’s readiness for higher ethanol-blended fuel.
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