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BMW India CEO on younger luxury-car buyers, petrol cars and rising competition
India’s luxury-car market is attracting a younger generation of buyers, with tech professionals and startup founders emerging as an important customer group, according to BMW Group India President and CEO Hardeep Singh Brar. Speaking to ET Online at the launch of the BMW X1 Long Wheelbase, Brar discussed what sets BMW apart from its German rivals, the impact of growing competition and his preference for petrol cars. He also spoke about BMW’s E25-compliant vehicles and the company’s readiness for higher ethanol-blended fuel.
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economictimes.indiatimes.com
Timeline cronologica
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BMW CEO Hardeep Singh Brar says he would still buy a petrol car amid EV push, reveals what he thinks about E20 fuel in India
The President and CEO of BMW India highlights the growing luxury car market, particularly driven by younger entrepreneurs and professionals. He says BMW's unparalleled driving…
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BMW India CEO on younger luxury-car buyers, petrol cars and rising competition
India’s luxury-car market is attracting a younger generation of buyers, with tech professionals and startup founders emerging as an important customer group, according to BMW…