Kalshi just locked in multi-year brand partnerships with five of Major League Baseball’s most recognizable franchises: the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants. The deals give the prediction market platform real estate across some of the most-watched stadiums in American sports.
What the deals actually look like
The partnerships span multiple activation types. Kalshi gets LED stadium signage, digital and radio promotions, branded spaces inside ballparks, and the ability to run in-person fan events at each team’s home venue.
The Dodgers deal is the splashiest of the bunch. Under that agreement, Kalshi picks up naming rights for the Golden Glove Bar, putting its brand in front of fans at one of baseball’s highest-attendance stadiums.
The timing maps neatly to Kalshi’s growth trajectory. Baseball trading volume on the platform has increased 36x year-over-year, a figure that suggests the company isn’t just spending marketing dollars speculatively. It’s doubling down on a category where users are already showing up in force.
