The LYCRA Company Reimagines the Trade Show Experience at Intertextile
Immersive Co-Creation District Showcases New Fiber Innovations and Value Chain Collaboration
The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260821281698/en/ The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.
“The apparel industry is built on creativity, and great ideas emerge when people with different perspectives come together,” said Jason Wang, vice president, Asia, The LYCRA Company. “This year, we wanted to create an environment that sparks curiosity, encourages new thinking, and showcases what's possible when innovation moves beyond individual products to become part of a broader experience. Intertextile provides an ideal setting to share that vision and inspire what's next for our industry.”
