(Image credit: Apple)
The AI-apocalypse is upon us, and regular consumers are paying that price in a big way. Apple went on a price-hiking spree in late June, leaving only iPhones and AirPods untouched. The bulk of Apple’s computing devices saw price increases ranging from a few hundred bucks to $1,300. Apple is now ushering in a new wave of price increases with the refreshed Mac mini and Mac Studio.Go deeper with TH Premium: MemoryThe new M6 Mac mini is now priced at $899, a $100 increase over the already inflated $799 price for the M5 version on June 25th. To put those increases in perspective, the M4 Mac mini had a base price of $599 when it originally launched in October 2024.The new $799 base price is an even more bitter pill to swallow, given that the headless computer still comes with only 256GB of base SSD storage. One would think that the $300 price increase over the course of two months would at least lead to a doubling of the base storage, but the ongoing memory/storage shortage makes that wish unthinkable; at least in Apple’s eyes.If you want to see more eye-watering pricing, take a look at the hardware upgrade costs for the base Mac mini. The system comes standard with 16GB of unified memory, but an extra 8GB (taking the total to 24GB) costs a whopping $200. If you want 32GB (the maximum allotment for the M6 chip), that’ll cost you an extra $400.Things don’t look much better on the storage side, with an upgrade from 256GB to 512GB costing $200. The 1TB and 2TB storage options cost $500 and $1,000, respectively. Apple’s value-leader Mac mini is now in uncharted territory. A maxed-out Mac mini (M6, 32GB, 2TB) costs $2,229.
