Aug 25, 2026 – 5.00amIce baths have taken an unusual journey in my lifetime.Once a tool preserved for elite athletes, the cold plunge is now seen at executive wellness retreats, in hotel spas and the backyards of fitness influencers who often have never even pinned on a race number.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Dan PlewsExercise physiologistDr Dan Plews is an exercise physiologist and researcher who has worked with world champions and Olympians. He is co-founder of ENDUROX, a HYROX training system, and head of research and innovation at supplement company Pillar Performance.Fetching latest articles